Senior Data Analyst, Acquisition Funnel

About the Role 

Data Analysts are the people who form a marriage of minds with product, marketing and commercial managers and provide them the insights they need to drive improvements in their products. They explore data, create impactful visualizations and design and analyze experiments to fuel team learning and innovation. Over time, as both the learning needs and the analysts' understanding of how to address them mature, they build their understanding into self-service insights dashboards that enable learnings to be generated without the direct support of data professionals. This creates the opportunity to go deeper on other areas. It’s a role where mastery in metric setting, visualization, data storytelling, experimentation and partnering come together to facilitate team measurement and learning ​​within CookUnity’s daily rhythms. 

We’re looking for a high agency, high velocity analyst to own insights and optimisation of our eater acquisition funnel

What you’ll do in 12 months

• Enable a complete, holistic and objective view of our acquisition funnel’s performance:  Be the third party arbiter of funnel performance facts and gaps in acquisition performance. Decompose funnel touch points and define metric frameworks to measure performance of the funnel. Develop interactive visualizations that enable self-service insights, so the growth teams always know how the funnel and their strategies are performing. Success will be measured in the depth of understanding, and minutes it takes, for the team to learn what initiatives are moving the success metrics of the funnel and its drivers.
• Optimize eater acquisition journey’s for every type of eater from every acquisition channel:  Produce insights, make recommendations and run experiments as needed to optimize the acquisition journey for different segments of customers, from different channels. Leverage pLTV modeling to make recommendations for how to adapt the acquisition journey to make controlled improvements to LTV.  Success will be measured through regular and sustained improvements to conversion rates from landing to trials. 
• Drive data creation to maximize observability of the eater acquisition funnel: Lead efforts to maximize data observability across the acquisition journey through event tracking and instrumentation. Collaborate with engineers and channel managers to ensure data quality and interoperability from off-platform content to on-platform order conversion. Success will be measured by the complete observability of all events across the funnel and ownership of the completeness, accuracy and timeliness of the data by the funnel engineers.

Core Competencies

• High autonomy in partnering with non technical stakeholders 
• HIgh autonomy in executing to produce insights with data (e.g. SQL, Tableau, Python, dbt)
• High agency and growth mindset

Year of experience

• 5 years in similar analyst roles, with a pattern of high achievement
• At least 2 years in a growth team (in any capacity)

Benefits

💸 Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!

🗺 Work remotely: design the life that you want.

⛱ Enjoy 15 days of vacation each year from the start date.

🥗 Monthly Meal Credits.

🎄 16 fully paid Argentinian holidays.

🐣 Family leave of 12 weeks for the primary caregiver and six weeks for the secondary caregiver, fully paid.

🕯 Compassionate Leave: 3-5 days each time the need arises.

🧑‍🏫 Personalized English coach

🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform