Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
Role overview:
Reporting into the Senior Manager, Analytics and Insights, this is a pivotal role that will play an integral part of the GSBO Strategy, Insights & Analytics team and will support the team in their efforts to create a data driven decision culture within the business and pro-actively search for improvement opportunities, using data and insights to inform your decision making and to help articulate, priorities and manage hypotheses for improvement.
What you'll be doing:
Working as a key member of the Analytics and Insights team you will focus on understanding customer behaviour across PlayStation’s digital ecosystem, marketing efforts & effectiveness. You will be responsible for analysing the business impact of content and channel optimisation initiatives, communicating results to leaders, and promoting a data-driven culture of decision-making.
- Conduct deep dives to identify key navigation & journey patterns, drop-off points, and conversion actions.
- Analyse user flows to detect common navigation journeys and friction points.
- Present actionable insights and recommendations to improve user experience and conversion rates.
- Formulate clear and testable hypotheses for experiments and identify specific elements to be tested.
- Prepare recommendations that the business can action to reduce any risk or maximise returns.
- Enhance the accuracy and comprehensiveness of marketing data collection.
- Collaborate with Marketing & Marketing Analytics teams to improve current tracking mechanisms with regards to marketing channel reporting.
- Ensure data quality and consistency across platforms and marketing channels.
- Accurately measure and analyse ROI, ROAS, engagement levels, and traffic quality.
- Conduct thorough title & campaign level postmortems and deep dives for comprehensive insights.
- Use attribution modelling to understand the impact of different marketing channels on conversions
- Conduct regular ROI analysis to evaluate marketing campaign effectiveness
- Present to stakeholders around the company about customer behaviour on PS Store & PS ecosystem
- Work with the Monetization Product team to define success criteria and evaluate the performance of new features.
- Stay up to date with PlayStation’s reporting and analytics capabilities, tools, and data sources.
- Point of contact for all reporting and data management requests received via internal and external stakeholders.
- Understand business challenges & opportunities and identify where data could help support business decisions.
- Invent and adopt best practices in reporting and analysis: data integrity, report design, visualisations, validation, and documentation.
- Build and maintain robust KPIs, support target setting and monitoring for the likes of CRO & Marketing verticals/team.
What we're looking for:
- Demonstrable experience in a technically focused analytical role ideally within the Ecommerce, B2C, Entertainment sector
- Experience working closely with Marketing teams and/or functions globally
- Working knowledge of web analytics tools such as Adobe Analytics (Omniture) or Google Analytics and customer insight data on ecommerce or B2C websites.
- Advanced knowledge of Power BI, Tableau, SQL, SQL Server, Python, Hadoop, and Excel
- Experience of developing and delivering analytics dashboards and reporting
- Demonstrable experience with A/B testing (experiment design, prioritisation, hypothesis creation, statistical analysis of results
- Highly adaptable, with the ability to manage multiple priorities in a highly fast-paced environment.
- Exceptional ability to convert data and numbers into stories.
- Strong leadership skills to advocate and advance a data-driven culture.
- Working in a global company with high volumes of consumer data, data management, data processes and flows in large scale system.
- Comfortable combining data from various sources into reports and presentations
- Strong analytical skills including the ability to structure problems for analysis, analyse the data and understand root cause.
- Experience analysing data and presenting findings.
Preferred Qualities:
- Experience using Data Management Platform/Freewheel/MicroStrategy/Power Bi/Domo
- Testing tool knowledge
Benefits:
- Discretionary bonus opportunity
- Hybrid Working (within Flexmodes)
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.