Senior Product Insights Analyst - GTM

What you'll do...

• Be a trusted adviser to the Go To Market team, helping them to identify key business questions and finding ways to answer those questions with data.


• Define problems and scope solutions for your work, understanding the business context of the work as well as the broader strategic direction of the product and company.


• You will get the opportunity to lead initiatives within the Accountants and Bookkeeper division and identify opportunities for strategic work which aligns with our company priorities.


• You will understand the flow of data from the product to your analysis, and work to make this data accessible and meaningful. Where gaps in data exist, you will proactively identify approaches for filling these gaps.


• Provide leadership in approaches to creating metrics and data models, and produce commercial metrics and models which enable the GTM teams to improve their  core understanding of their customers & product,  and enhance their decision-making.


• Contribute to our library of analytical tools by building tools and processes which are used by other analysts to enhance their work.


• Be consulted as an expert on one or more advanced analytical techniques (for example developing A/B testing best-practices or regression toolkits) and coach other analysts on deriving insights from data.

What you'll bring...

• Applied skills
• Strong business and commercial acumen.
• Comfortable with fast paced environments and ability to context switch seamlessly between different domains. 
• Flexibility and adaptability to focus on the most important problem in an ever-changing environment.
• A solid foundation of statistical knowledge with experience  in applying statistical techniques to achieve business outcomes (eg. predictive analytics, A/B testing, clustering).
• Can productively contribute to innovation and problem-solving, and can independently deliver core tasks.
• Comfortable working with complex data platforms and infrastructures and ability to communicate the complexities to senior leaders. 
• Shows an aptitude to independently learn new skills and technologies, and solve problems.
• A passion for sharing knowledge, along with mentoring and coaching analysts. Advanced  skills with SQL and Python.
• Skills delivering analytics in the form of visualisations and interactive dashboards.


• People and Communication Skills
• Has broad familiarity with Xero's product, our customers, and the data we collect, and deeper knowledge in one or more product areas. Is a confident user of the different platforms and tools we use for accessing data.
• Strong negotiation and communication skills to influence senior stakeholders and leaders.
• Positively contributes to team culture. Acts to upskill others in your areas of expertise and can mentor junior staff. 
• Exhibits ownership in stakeholder engagements and is able to build relationships in the organisation.
• Confident building relationships with stakeholders at all levels of the organisation, to create strong connections and opportunities to collaborate