Senior Marketing Analyst

What’s in it for you?

• Collaborate with Internal Teams: Work closely with SEO, Web, Performance Marketing, Demand, Outbound, and Operations teams to produce comprehensive reports and analyses that track and measure growth and performance across multiple platforms and channels.
• Analyze Channel Performance: Evaluate data from various marketing channels to offer actionable insights and recommendations for optimization.
• Develop and Maintain Dashboards: Create and update dashboards and reports to visualize key performance metrics, ensuring clear communication of findings to stakeholders.
• Conduct In-Depth Data Analysis: Utilize data from Leads, Meetings, SQL, and Opportunities to uncover trends, patterns, and actionable insights.
• Ensure Data Integrity: Partner with cross-functional teams to maintain data accuracy and consistency.
• Stay Current: Keep abreast of industry trends, best practices in digital marketing analytics, and fraud prevention to apply the latest strategies and techniques.

We’d love to hear from you, if you:

• Have 6-9 years Experience in marketing analytics with a proven track record of delivering actionable insights and improving performance.
• Have Excel Proficiency: Advanced skills in Microsoft Excel, including data manipulation, pivot tables, VLOOKUP, and complex formulas.
• Tool Experience: Proficient in extracting and analyzing data using CRM and marketing automation tools such as Salesforce, Marketo/Hubspot, Google Analytics, Google Ads, and LinkedIn Ads.
• Have Analytical Skills: Strong analytical skills with the ability to interpret complex data and provide clear, actionable recommendations.
• Possess Excellent verbal and written communication skills to convey findings and recommendations to various stakeholders.
• Are Detail-Oriented: Exceptional attention to detail and a commitment to accuracy and data integrity.