Director, Web Development

Nextiva is seeking a strategic and innovative Website Strategist & Web Development Leader to join our dynamic team. Reporting to the VP of Revenue Marketing, you will be responsible for defining and executing a comprehensive website strategy to drive acquisition, engagement, and revenue. You will lead the development, optimization, and growth of Nextiva's WordPress-based websites, focusing on delivering a seamless, high-conversion digital experience that supports our business objectives.

Key Responsibilities:

Website Strategy & Ownership:

- Develop and own the strategic roadmap for Nextiva's WordPress-based websites, ensuring they are aligned with business goals, brand standards, and revenue targets. 

- Oversee the design, development, and maintenance of WordPress sites, focusing on user-centric design, performance optimization, and features that drive revenue growth. 

- Lead initiatives to innovate and enhance the web experience, leveraging data insights and best practices to support customer acquisition and retention.

Acquisition & Revenue Focus:

- Create and implement strategies to convert website traffic into leads and sales, optimizing for revenue-generating features such as lead forms, CTAs, landing pages, and personalized user journeys. 

- Collaborate closely with marketing and sales teams to align website initiatives with broader revenue goals, ensuring the website plays a critical role in the sales funnel.

Vendor & Partner Management:

- Select, manage, and collaborate with external vendors, agencies, and service providers for web development, redesign projects, and platform re-platforming. 

- Oversee and coordinate redesign projects, ensuring seamless integration with WordPress platforms and maintaining project timelines and budget.

User Experience (UX) & Design:

- Lead efforts to improve the website’s UX, focusing on navigation, design, and content structure to enhance user engagement and satisfaction. 

- Ensure a cohesive and visually appealing brand presence across all website touchpoints, optimizing for mobile and desktop experiences.

Content Management & Optimization:

- Oversee content creation, maintenance, and updates to ensure accuracy, relevance, and alignment with SEO best practices. 

- Work closely with content creators, designers, and developers to produce high-quality web experiences that engage and convert users.

Analytics & Performance Measurement:

- Utilize web analytics tools to monitor website performance, user behavior, and key performance indicators (KPIs) to inform continuous improvement. 

- Report on website performance metrics, providing actionable insights to optimize user engagement, lead generation, and revenue.

SEO & Organic Traffic Growth:

- Develop and implement strategies to drive organic traffic growth through SEO best practices, keyword research, and content optimization. 

- Collaborate with the SEO team to improve search visibility and drive relevant traffic to key pages.

Team Leadership & Development:

- Lead a team of developers, fostering a collaborative, innovative work environment that prioritizes continuous improvement and strategic alignment with marketing and sales. 

- Champion a culture of testing, quality assurance, and optimization, instilling a belief that there is always room for improvement.

Innovation & Personalization:

- Experiment with and implement new tools, tactics, and best practices to deliver personalized website experiences tailored to specific user segments, industries, and customer journeys. 

- Explore and test innovative approaches to enhance user engagement, lead generation, and revenue conversion on the website.

 

Required Skills and Qualifications:

- 8+ years of experience in website strategy, development, and management, with hands-on experience in WordPress. 

- Proven track record of developing and executing strategies that drive acquisition, engagement, and revenue through a digital platform. 

- Experience in a B2B SaaS or technology company, particularly within a marketing or digital marketing team. 

- Expertise in content management systems (CMS), website analytics tools, and conversion optimization. 

- In-depth knowledge of WordPress, including themes, plugins, and customizations, as well as familiarity with HTML, CSS, JavaScript, and XML. 

- Strong understanding of SEO, user experience (UX) design, and digital marketing concepts. 

- Experience managing and coordinating projects with external vendors, agencies, and teams. 

- Excellent project management skills with the ability to juggle multiple projects and initiatives simultaneously. 

- Strong communication and collaboration skills, with the ability to lead cross-functional teams and align stakeholders. 

- Knowledge of website security, data privacy, and compliance with relevant regulations (e.g., GDPR, CCPA).