Senior Software Engineer - MarTech

About The Role: 

We are seeking a results-driven and innovative Senior Frontend Engineer with a focus on MarTech (Marketing Technology) and Growth to play a key role in shaping the user experience and driving user acquisition and engagement. The successful candidate will work closely with marketing and growth teams, leveraging cutting-edge technologies to optimize user interfaces and contribute to the overall success of our growth initiatives.

Responsibilities:

• Frontend Development:
• Lead website redesign and implementation in Next.JS
• Design and implement funnel changes 
• MarTech Integration:
• Collaborate with marketing teams to integrate MarTech tools and platforms seamlessly into the frontend, ensuring efficient data tracking, analytics, and user segmentation.
• Implement and optimize marketing tags, pixels, and other tracking mechanisms to support data-driven decision-making.
• Conversion Rate Optimization (CRO):
• Lead initiatives to improve website conversion rates through A/B testing, user feedback analysis, and continuous optimization of the user interface.
• Implement and enhance user journeys to maximize user engagement and conversion.
• Personalization and User Segmentation:
• Develop frontend solutions that enable dynamic content personalization based on user behavior, demographics, and other relevant data.
• Work closely with growth teams to implement and refine user segmentation strategies.
• Performance Marketing Support:
• Support the implementation of landing pages and interactive elements for digital advertising campaigns, ensuring a seamless transition from ad to conversion.
• Collaborate with marketing teams to implement and maintain tracking for advertising performance.
• User Analytics:
• Implement and maintain frontend analytics solutions to provide insights into user behavior, traffic patterns, and other relevant metrics.
• Work with data analysts to interpret analytics data and provide recommendations for improving user experience and engagement.
• Growth Experiments:
• Collaborate with growth teams to design and implement frontend experiments aimed at identifying and optimizing high-impact growth opportunities.
• Iterate on user interfaces based on experiment results and user feedback.

Requirements:

• Experience:
• Proven experience in frontend development with a focus on MarTech and Growth, with at least 5 years of experience.
• Track record of successfully integrating and optimizing MarTech tools and platforms.
• Skills:
• Proficiency in Javascript programming language
• Proficiency in frontend technologies, including HTML5, CSS3, and Server side rendering in Next.JS.
• Experience with frontend frameworks/libraries and MarTech integrations (e.g., React, Next.JS, Google Tag Manager, etc.).
• Experience with Segment for event tracking
• Experience with cloud technologies such AWS, Heroku, Cloudflare etc
• Prior experience in Python and Django is a huge bonus  
• Marketing Acumen:
• Understanding of marketing concepts, conversion optimization, and user segmentation.
• Familiarity with digital advertising and performance marketing principles.
• Analytical Mindset:
• Strong analytical and problem-solving skills, with the ability to derive actionable insights from data.
• Communication:
• Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.

What we will offer in return:

• A dynamic, diverse, flexible and collaborative work environment
• Competitive base pay, incentive compensation, early-stage stock options
• Unlimited PTO
• Opportunity to work remotely

If you are a motivated and experienced Senior Frontend Engineer with a passion for MarTech and Growth, we invite you to apply and contribute to our dynamic and forward-thinking team. Join us as we drive innovation and success in the rapidly evolving landscape of marketing technology!