Senior Manager, Growth Analytics

About the Team 

An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work cross-functionally to support the execution of thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.

We are looking for a Sr. Growth Analytics Manager who thrives at the intersection of data, product, engineering, and marketing. The ideal candidate will have a strong analytical, marketing and business background – with a hunger to make companies grow.

You will be responsible for building strategy and analytical support across Growth and other relevant teams, while building and leading the Growth Analytics team. You will also be a key owner in our Growth Tech Stack - collaborating with key stakeholders and leading marketing integrations with the Product/Engineering team.

In addition, you will be given opportunities to develop data-driven insights and recommendations to help improve our product and marketing effectiveness through data modeling. You will be on the cutting edge of data analysis, leveraging our data sources to propose new ideas and drive key strategic decisions through both offline and online efforts.

In this role, you will:

• Leadership. Build and lead a team of Growth Analysts to support the greater growth team, while strategically building relationships with these teams to improve our strategic initiatives through analytics.
• Strategy: Partner with Performance + Product Marketing, CRM, SEO, and Core Analytics to understand their projects + roadmaps, and strategize growth opportunities and support tasks to fulfill their OKRs.
• Modeling: Maintain and improve our current data models spanning across LTV, forecasting, CRM, attribution and more.
• Dashboarding: Transform datasets using Excel - allowing stakeholders to easily slice and dice pivot tables, charts and dashboards. Build beautiful and insightful dashboards in our BI software, Sisense.
• Reporting: Operate and streamline our reporting standards that are utilized by the growth team and executive team.
• Cross-functional: As a shared service across GOAT Group, this role will need to function across different business units and teams. Organization is the key factor to success.
• Integrations. As the most technically inclined person on the growth team you will lead and manage the marketing integrations (Google Tag Manager, mParticle, etc) with the Prod/Eng team.
• Discovery: Mine data and analytics to gain a better understanding of user funnel and engagement behaviors, including impacts of current marketing strategies.
• Optimization: Implement and analyze A/B or Multivariate Tests to provide in-depth insights to the marketing team on the test data and understanding of marketing drivers’ effects.

We are looking for:

• 6-8+ years of relevant experience.
• 4+ years of experience with SQL.
• 3+ years of quantitative or statistical analysis experience.
• 2+ years of experience in marketing, advertising or growth, MarTech, or similar industries.
• An analytical mindset, with advanced knowledge of Excel, SQL, third party analytics, and attribution platforms strongly preferred.
• Strong data visualization skills.
• Ability to effectively communicate data into insights and actions.
• Familiar with marketing funnels, customer journeys and the economics of user acquisition and retention.
• E-commerce and/or marketplace experience a huge plus (either in web or mobile)