About the Opportunity

Contentful is looking for an AI Engineer to join our Marketing Operations team and help us reimagine the way we scale through the intelligent application of AI. This role is ideal for a technically proficient, business-minded engineer who thrives on solving operational challenges using modern AI technologies. You will play a pivotal role in identifying, evaluating, integrating, and building AI tools and systems that supercharge the efficiency, precision, and impact of our marketing programs.

This is a high-impact position with the opportunity to shape how AI is applied across our marketing technology stack and workflows—from automating repetitive tasks and optimizing data processes to enabling new capabilities like content generation and predictive analytics. This role is ideal for a strategic operator who combines business acumen, technical fluency, and change leadership to make AI a reality for teams.

These individuals are not just technologists. They are cross-functional operators who accelerate AI adoption across functions by identifying high-impact use cases, training teams on practical tools, and improving ROI by integrating AI into day-to-day processes. They bridge the gap between AI potential and frontline execution by transforming ideas into scalable, responsible solutions that enhance productivity, free up time, and foster confidence in how AI is utilized across the business.

What to expect

Build & Integrate AI Solutions: Design and implement AI-driven solutions to streamline marketing workflows (e.g., content generation, design generation, lead scoring, segmentation, tagging, personalization, competitive intelligence research, messaging enablement updates).
Evaluate, Use, and Source Tools: Research and assess AI platforms, APIs, and SaaS tools (e.g., OpenAI, LangChain, Jasper, Writer, etc.), ensuring alignment with marketing needs and privacy/security standards as well as further leveraging AI functionality in our existing stack.
Enable Operational Efficiency: Automate internal marketing tasks by building scripts, connectors, or services between platforms and tools in our tech stack (list tools)
Experiment and Prototype: Rapidly prototype new use cases and AI workflows with internal stakeholders to test viability and drive adoption.
Collaborate Cross-Functionally: Partner with Marketing, RevOps, Product, and Data Engineering teams to define business needs and co-develop AI-powered workflows.
Evangelize AI Use: Serve as a go-to expert on how AI can enhance marketing operations; educate and train internal teams on new tools and best practices.
Monitor and Improve: Continuously analyze AI implementation outcomes and refine solutions to maximize impact and usability.

What you need to be succesful

7+ years of experience in marketing operations, software engineering, data engineering, marketing automation, or similar roles involving technical implementation.
Hands-on experience with AI tools and APIs, such as OpenAI, Google Vertex AI, Claude.
Proven ability to build AI workflows or applications using Python, SQL, or low-code tools.
Familiarity with marketing technologies (e.g., CRMs, CMSs, marketing automation platforms especially Marketo) and how they interconnect.
Experience working with REST APIs and data integrations between SaaS tools.
Excellent communication skills and a collaborative mindset; you can translate between business needs and technical execution.
Act as a subject matter expert in applying generative AI to marketing, particularly in reducing repetitive work and increasing campaign velocity.
Understand technical constraints and systems architecture; communicate effectively with cross-functional partners to help eliminate data silos.
A bias for experimentation, learning, and continuous improvement.
Passion for the rapidly evolving AI space and its practical application in B2B marketing.

Bonus Points

Experience with large language models (LLMs), prompt engineering, or fine-tuning.
Familiarity with data pipeline tools (e.g., dbt, Airflow) or data warehousing (e.g., Snowflake, BigQuery).
Exposure to Contentful’s own content platform.

What's in it for you?

Join an ambitious tech company reshaping the way people build digital experiences
Full-time employees receive Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
Company paid parental leave to care for and focus on your growing family
Use your personal annual education budget to improve your skills and grow in your career
Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
An annual wellbeing stipend to care for your physical, financial, or emotional health
A monthly communication stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of California if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Salary Range: $218,000 - $266,000
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]

#LI-JE1 #LI-Hybrid

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at [email protected] with any information you may have.

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Marketing Operations AI Engineer