Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact

As a Marketing Data Analyst in the Digital Data & Analytics team, you will be responsible for delivering high quality data analysis and insights frameworks to enable fast decision making and strategic design. The Digital Data & Analytics team is responsible for empowering Xero to deliver successful digital, customer & marketing outcomes through actionable insights. We enable customer, marketing and product teams with key information to understand the current trends, customer and landscape, inform and motivate customer behavior and shape customer & marketing strategy.

This role is a hybrid role which will require the preferred candidate to be based out of our Denver office.

What you’ll do

Work closely with the wider Marketing & Customer stakeholders to identify and prioritize analytics requirements, with a focus on maximizing commercial insight and business performance
Develop robust analysis that will guide and validate marketing, digital & product teams plans
Use SQL to source data from many different databases
Provide audience lists for marketing campaigns
Work with large datasets and gain exposure to modern cloud-based data platforms
Interpret insights, apply business context to them, and answer key business questions
Identify any data quality issues and work with the Xero Digital Data team to resolve them
Develop and publish analysis, reports and dashboards
Investigate known or reported problem areas, or areas for improvement
Measure, benchmark and analyze the performance of Xero’s digital experiences across multiple platforms and channels
Develop campaign analytics frameworks
Present complex analysis to stakeholders, in a simple and compelling way
Enable teams with key information to understand the current marketing & customer landscape, inform and motivate customer behavior and shape strategy
Develop Marketing ROI models

Success looks like

Data is able to be used to create decision making systems which will help Xero proactively manage the customer experience, marketing growth, and improve conversion rate throughout their journey
Marketing & Customer, Digital teams and leadership leverage learnings from data insights and make better fact based business decisions from it
Build our data-driven customer solutions, ranging from models to findings which changes actions, creates measurable improved customer value as well as revenue impact
Program recommendations and decisions are supported by robust data analysis

What you’ll bring with you - Technical skills

Strong data literacy skills earned through a mixture of experience with data
Ability to tackle unfamiliar domains and work with complex and diverse datasets
Advanced knowledge in SQL for data extraction, manipulation and analysis
Experience with Python would be a benefit
Experience in statistical analysis
Extensive experience in building predictive models
Proficiency in Google Analytics & Mixpanel Big Query a plus
Experience in building customer segmentation models
Experience in building digital campaign analytics frameworks
Ability to establish measurement and reporting frameworks
Experience delivering analytics in the form of visualizations and interactive dashboards using Tableau or Microstrategy
Ability to break down complex data and deliver meaningful, actionable insights to stakeholders in a clear and digestible way

What you’ll bring with you - Soft skills

You’ll be eager to understand the business context to help inform your approach to the analytical activities, and solve customer problems alongside your stakeholders
Exceptional communication skills, including the ability to prepare clear professional reports
Customer-centric mindset, with proven ability to recommend opportunities that drive greater advocacy
Ability to collaborate with a cross functional project team

Xero celebrates diversity. We are committed to creating an inclusive environment where our employees can do the best work of their lives. We are committed to transparency and to equal pay for equal work. Total compensation for this role includes a base salary of $104,000 - $130,000, commensurate with experience, plus an annual grant of Xero shares, calculated as a percentage of base salary.

Xero offers access to low-cost, high-quality health care options through Cigna and Kaiser (in CA & CO only)

Xero will match 100% on the first 3% of 401k contributions plus 50% match on next 2% of contributions

Employees enjoy 21 days of paid time off per year

Employees also have 10 days of wellbeing leave to care for their minds, bodies, and families

US employees enjoy 12 paid holidays per year

Xero offers an industry-leading 26 weeks of parental leave at up to 100% pay

Xero offers a number of employee wellness programs, to include yoga, mindfulness and nutrition workshops, EAP, free flu shots, team meals, and a monthly wellbeing allowance

Why Xero?

Diversity of people brings diversity of thought, and we like that. A collaborative and inclusive environment is important to us. Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge and support you to have fun while you do the best work of your life. We are a place where personal development, flexible working, innovation, and well-being are not just inspired but celebrated. We value our people and offer a wide range of compelling benefits and perks, including Xero shares and great parental leave policies.

Xero’s collaborative culture is underscored by our values - #Ownership, #Challenge, #Beautiful, #Human and #Team - which empower us to understand and serve customers, attract top talent and continuously innovate. From the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life. At Xero we embrace diversity and inclusion and value a #challenge mindset.

Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience. If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.

Marketing Data Analyst

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What you’ll do

Success looks like

What you’ll bring with you - Technical skills

What you’ll bring with you - Soft skills

Alternative Jobs

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