Head of Insights and Optimization

Position Overview

We’re looking for an experienced and analytical Senior Strategist to help grow our Conversion Rate Optimization (CRO) practice. This is an exciting opportunity to partner with Webstacks leadership as we develop & refine this new strategy-centric service offering and deliver data-driven solutions for our clients. The ideal candidate has a growth mindset and experience translating data analysis into digestible insights for clients. Strong communication skills and enthusiasm are required. Knowledge of B2B website UX best practices and A/B testing is highly preferred. Webstacks is growing fast and the Senior Strategist is a high-impact role as the agency expands to meet the needs of our clients. You’ll have the autonomy to develop new processes and work outputs based on your experience while having the support and mentorship of Webstacks’ senior leaders. 

 

Details of the role

• Type of Work: Full-time
• Location: United States
  
• Salary: $120,000-$130,000

Depending on the day, you’ll:

• Lead the creation of reports for a variety of client projects, analyzing website data to visualize performance & identify actionable insights for clients
• Present reports to clients, consulting on the insights identified with strategic recommendations
• Collaborate with internal teams — project management, designers, developers — to provide a full-service offering
• Utilize analytics & project management software tools like Google Analytics, Google Optimize for A/B testing and JIRA to coordinate with our development team for backend implementation of the optimizations identified through data analysis
• Provide support for projects throughout every stage—including planning, setup, launch, analysis, and reporting
• Set the tone of your team’s culture. Provide an absolute best-in-class, special and highly personalized client experience; become a trusted advisor with expertise on our clients’ businesses, brands, industries and competitive landscape.
  
  

Required Experience And Qualifications

• Analytical Savvy. Proven ability to analyze data from multiple sources and generate actionable insights. Experience with web analytics and user behavior analysis is required 
• Trusted Advisor. You have experience in a client-facing role, preferably at an agency, and enjoy building relationships with clients through data-driven consultation
• Move Fast. Be comfortable in a fast-paced environment with a high degree of autonomy and accountability
• Strong written and verbal communication skills. You’ll clearly and concisely communicate via Google Docs, Slack, and Zoom to name a few.
• Ready and willing to ask and answer questions. You’re comfortable saying you’re unsure, asking for help, and reaching out to assist others.
• Crushing Goals + Taking Names. You have a consistent track record of meeting deadlines and taking initiative to make confident decisions quickly and under pressure
• Exceptional worth ethic. You are dependable & always looking to get better day in, day out
• Excited to grow your career. You are ready to contribute to a growing business and an evolving team
  
  

Nice to have, but not necessary

• Experience with A/B testing and familiarity with CRO principles
• Prior experience with requirements gathering, project scoping and SOW development
• Proficiency with data visualization & storytelling; strong Excel & PowerPoint skills
• Familiarity with Agile methodologies, in particular KANBAN and SCRUM development process
• Interest in the latest and greatest technologies
  
  

The worst parts of this job

• Wearing many hats is challenging. As the first dedicated Strategist at Webstacks, you’ll be forging new ground in some areas. While you’ll have the guidance of our leadership team and a strong foundation to build on, you should be comfortable with adapting to change and confident enough to know when to make judgment calls and when to ask for help.
• You'll be the new teammate joining an established crew. Webstacks has grown significantly thanks to our exceptional design & development work for clients. As our first Strategist, you'll be responsible for learning how our teams currently operate, and will need to collaborate with the right stakeholders in building out work flows & processes related to our CRO practice.
  
  

The best parts of this job

• You’re in control of your schedule. At Webstacks, we recognize you are human. Meet your deadlines, ensure your talented team and your clients are equipped to succeed, and be prepared for your meetings. You are not destined for a desk 9-5… all we ask is that you produce, develop, and succeed!
• Culture. Culture. Culture. Ego? At Webstacks, we’ve never heard of it! We are all on the same mission: progress both as a cohesive unit as a company + have a true desire to see the best in our teammates both personally and professionally.
• Work with Elite Stakeholders. You have the opportunity to work daily with some of the best minds in the tech space.
• Live and breathe on the cutting edge. You’ll be at the cutting edge of website development & design — managing your team who is working on the fastest-growing site building frameworks and design tools on the market
  
  

Benefits And Perks

• Unlimited vacation policy
• Health, dental, and vision insurance
• Matched 401(k)
• Paid parental leave
• Macbook
• Constant growth and learning opportunities
• Work-life balance
• An energetic, motivating and fun culture that we can't wait for you to be apart of!