Games Optimisation Specialist

Role Overview:

The Content Optimisation team helps drive value by creating the best experience for the players with a curated, relevant, and optimised Storefront. As a Games Optimisation Specialist, you will be encouraged to deliver day-to-day store priorities as well as leading and coordinating key projects that further improve the store experience for our customers and ultimately the games and store conversion rate (CVR). Working globally with a variety of business leaders, we strive to deliver incremental performance on store priorities through organic banner support and key optimisation initiatives such as personalisation and A/B testing.

What you’ll be doing:

• Planning store priorities shared by the Digital Game Sales (DGS) team and ensuring that digital support strategies are developed and shared with both DGS and the Senior CRO Games Manager.
• Developing and adhering to best practices and processes with the other internal Conversion Rate Optimisation (CRO) teams, Global Creative Services (GCS), Digital Game Sales (DGS) / Store Operations, Business Planning & Insights (BP&I) and Customer Service (CS) teams.
• Input and maintain momentum on an A/B and experimentation roadmap sharing outcomes.
• Developing and applying consumer insight findings to deliver the optimisation strategy for defined commercial priorities.
• Communicating outcomes and results of digital support strategies among key stakeholders.
• Working with the Creative Studio team to ensure that channel execution is aligned with brand and design principles.

What we’re looking for:

• Background in test & learn and optimisation strategy demonstrating sound hypothesis and methodologies to focus on both marginal gains and big wins
• Proven track record of working collaboratively across different functions and teams (including remote & global teams)
• Flexible and proactive approach
• Strong interpersonal and leadership skills
• Good understanding of UX best practices/cross platform UX
• High levels of personal motivation to further your skills, experience, and business knowledge
• Strong analytical skills including the ability to interpret data and present new insights

Desirable Skills:

• Experience using Adobe Analytics or similar web analytics tools
• Experience in personalization and segment targeting
• Knowledge of A/B and multivariate testing
• Language skills working in a global environment
• Availability to travel globally
• Passion or interest in the gaming industry

Benefits:

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

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