Business Analyst - Marketing Data Analytics

Our analytics team develops deep user insights based on hundreds of millions of transactions in India. The role is with the PayU India Innovations team, with specific focus on creating digital Insights from PayU. Payments data to improve effectiveness of marketing spends of clients. PayU Payments data has emerged

as a powerful source of information.

1. Identifying HNI users requiring wealth management product for a Banking partner

2. Identifying consumers with passion for travel for holiday lifestyle company

3. Identifying credit-worthy consumer's with propensity for personal loan

4. Identifying digitally savvy consumers for online banking products

5. Identifying affluent food lovers for dining business

Joining our analytics team offers you the chance to make a difference to wide range of businesses in a rapidly growing market. Deep insights driven customer management and acquisition are critical drivers of growth and profitability of virtually every business today. Therefore, PayU Innovations is building out its

digital insights and AI/ML capabilities and will continue to do so in the coming years.

You will be able to help shape the efforts at PayU towards this objective.

- Own and execute audience analytics projects by building deep insights driven user personas and best-in-class audience insights platform

- Work with client for audience analytics practice from understanding requirements to campaign execution and tracking.

- Work closely with PayU internal partners (e.g. Business and Technology teams) to design and implement optimal solutions

- Opportunity to work on exceptional projects using cutting edge technology in a big data environment

- Work on innovative AI / ML solutions predicting users online behaviour to help PayU merchants in customer acquisition and customer management

- Access to 5000+ training courses accessible anytime/anywhere to support your growth and development (Corporate with top learning partners like Harvard, Coursera, Udacity)

At PayU, we are a global fintech investor and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18 high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs, to offering credit to underserved individuals, to helping merchants buy, sell and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more www.payu.com 

Our Commitment To Building A Diverse And Inclusive Workforce 

As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive and safe environment, for all of our people, communities and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility and unbiased attention to each and every PayUneer so they can succeed, irrespective of gender, color or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities or the LGBTQ communities.